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Driving Cost Reduction
Driving Revenue Opportunities
The Bank Store Accountability Report

Driving Cost Reduction
Driving total cost reduction is achieved through traditional print/supplies management services, warehousing and distribution services all controlled through our print and supplies procurement system, The Bank Store.

We begin the process by performing a Business Document and Supplies Analysis (BDSA) to identify:

  • Items consumed
  • Usage
  • Cost savings opportunities

    This analysis will provide the foundation for implementing Print/Supplies Management Services, Fulfillment Services and The Bank Store online procurement application.
    		•
    Traditional Print/Supplies Management Services will:
    -Reduce total printing and supplies program costs
    -Optimize your printed product and supplies inventory investment

    Fulfillment Services will:
    -Free up space for other more important uses
    -Reduce your inventory levels and associated financial investment
    -Reduce or eliminate inventory obsolescence
     
         
    		 Print and Supplies Procurement Control Through The Bank Store Will:
    -Decentralize ordering, yet centralize control
    -Provide personalized eCatalogs based on the registered user's permission level
    -Reduce printing errors
    -Generate comprehensive online transaction reports                       Back To Top ^

    Driving Revenue Opportunities
    We focus our marketing resources to develop targeted direct marketing programs to increase fee revenue for your financial institution. Our strategies and programs are designed to:
  • Acquire new clients through lead generation tactics
  • Expand existing client relationships through cross sell/up sell efforts to increase fee income
  • Retain clients through loyalty strategies

                                 

    The Closed Loop Process (see figure 1)
    Before we start recommending marketing solutions, we first seek to understand and analyze one of your most valuable assets... your customer data.

    Performing Data Analytics tactics will help us:
    -Define your Best Customer Profile
    -Assign customer values based on actual (historical) and modeled (potential) values
    -Predict client defection or churn
    -Identify likely cross sell or up sell candidates

    Once Data Analytics tactics are completed, campaign and communication strategies are developed to achieve the intended goals (i.e. increase outstandings, grow deposits, increase
    fee income, etc.) Testing and implementation follows, with tracking and ROI analysis tactics perforced to close the loop.

    Resources Utilized To Achieve Goals
    Several different marketing resources are utilized to achieve your institution's marketing goals including:
  • Bank Store online Marketing Campaign Builder
             -Creates direct mail campaigns with a few mouse clicks
             -Upload mail list
             -Personalize mail pieces based on demographic profile
  • Variable Data Driven Print and Mail solutions to increase response rates
  • EzConnect permission based email marketing solution                               Back To Top ^

    The Bank Store Accountability Report
    When all is said and done, the grade report defines and student's classroom success. The
    same is true of our semi-annual Bank Store performance report. The results in the
    performance report define the success of our relationship. We are held accountable to your financial institution via this performance report.

    We will provide a written performance report, which documents program activity and performance. Topics documented are a purchase analysis, accomplishments, future projects and goals for the next reporting period.

    The Purchase Analysis will contain a Cost Savings Order Log (see below). Each order will be logged and compared to its baseline for a complete documented record on product cost savings.

    Process Improvement projects will be pursued during each reporting period. Each major project will have a Project Cost Summary Sheet detailing the cost of the old system, cost of
    the new system and overall savings achieved.

    The Marketing Summary     will measure the ROI on your marketing dollar by comparing
    how successful our marketing programs performed the appropriate performance metric.                                 
                                                           Back To Top ^